How Société Générale created an event dedicated to its VIP customers for the 2019 Rugby World Cup

30/1/2024 12:07
modified on
6/12/2023 15:58

The context

A historical partner in rugby, Société Générale has been committed to the various players in this sport for more than three decades, at the amateur level and at the professional level.

Société Générale, Major Partner and Official Bank of the competition, supported the 48 matches of this World Cup. For some meetings, the VIP lounges in the stadiums were used to invite the Bank's partners to experience a meeting in excellent conditions. It is in this context that Scorecast Business supported Société Générale in order to provide a different prediction competition for each match.

A special service that meets the needs of Société Générale

Before each of the 16 matches chosen by Société Générale, the departments responsible for stadium hospitality sent us the list of guests. Our teams were then responsible for creating the platform for the competition and creating an account for each guest. So when the hostesses welcome the guests and after identification, they could collect the forecasts and enter them via a tablet. At the end of each meeting the winner was greeted by all the guests and of course rewarded.

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