Nearly 200 participants, one question a day, and a highly structured internal activation. Here’s how they did it and how you can replicate it.
At the CAF (Family Allowance Fund) of the Loire region, the goal wasn't just to offer a "nice" holiday activity. The team wanted to evolve from a physical format to a more digital animation while preserving a sense of community. The main challenge? Getting teams with varying levels of digital literacy on board.
They chose a very simple setup: a digital Advent calendar in the form of an internal quiz on Scorecast Business. It was a short, repetitive mechanic that fit naturally into the December routine.
The system relied on one easy-to-understand rule: one question per day. No long instructions, no "one-off" events that lose momentum. You answer in under a minute and come back the next day.This specific rhythm makes all the difference: it transforms the activity into a daily habit, which is much easier to adopt than a one-time event.
The questions were designed around internal elements: institutional knowledge, key figures, and information from the annual report. The idea wasn't to create a "general knowledge" quiz, but rather content that resonated with the teams and highlighted the organization.This choice had a dual effect: it made the game more relevant and created simple opportunities to share common benchmarks without feeling like a "top-down" corporate lecture.
The quiz wouldn't have had the same impact without solid activation. At CAF de la Loire, adoption was treated like an onboarding process:
Another lever that clearly boosted engagement was the prizes. The principle was simple and motivating: a chance to win every day based on participation. Participants recognized the value, helping the quiz become an eagerly anticipated daily ritual.
With Scorecast Business, this type of mechanic is easy to implement: you can link a prize to a specific day (or question), promote it in your internal messages, and maintain momentum without overcomplicating the logistics.
The initiative brought together 197 participants. But beyond the numbers, it established a simple dynamic: a friendly challenge and a small ritual that returned every day.The prizes acted as an accelerator, appreciated by participants and reinforcing the motivation to join in regularly. Finally, highlighting the top three players allowed the operation to close with a touch of internal recognition, perfectly aligned with the spirit of the event.
This case study proves that a digital animation can remain warm and communal and work effectively in real-world conditions, including within public organizations, as long as you take care of the format, the content, and, above all, the activation.
👉 Want to launch your own digital calendar (Christmas, Back-to-School, QHSE, etc.)?
