How Marca optimized its media strategy to acquire new users and sponsors

17/1/2024 17:47
modified on
19/1/2024 11:07

Collaboration context

Marca is the most important daily newspaper in Spain with 855,000 readers and one of the most visited websites with 5,000,000 unique visitors per month. In order to acquire new user accounts, build the loyalty of its community and increase its advertising revenue, Marca decided to work with Scorecast Business in order to set up a prediction competition for the 2018 Football World Cup.

The power of a media combined with the quality of our platform

With a huge community, Marca was able to find with Scorecast Business the platform allowing it to create an attractive space for all players in its sector. A prediction game during a major sporting event always generates enormous enthusiasm among fans, who are always ready to show their ability to predict the future and to pocket the rewards that flow from it. This excitement is also a delight for sponsors when visibility spaces are open to them. The Scorecast Business platform allows Marca to bring all these small people together for more than a month.

Marca competition ranking

Highlighting Marca's strengths

One of Marca's major assets lies in its teams of famous journalists. Highlighting this participation in the forecast competition (thanks in particular to our VIP feature, which allows us to highlight certain players within the competition) is both a dynamic driver for mobilizing a community that is eager to measure itself against the best and a guarantee of quality and media commitment for sponsors.

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