Maud - Product Designer: “Staying close to our users”

published
30/1/2024 12:07
modified on
6/12/2023 15:58

Maud is a Product Designer for Scorecast. She is responsible for imagining and designing digital experiences for the web forecasting competition platform and the mobile application.

 

What are your goals for Scorecast in terms of UX?

Initially, it is to offer an easy and pleasant experience for the user in order to allow him to fully experience his sports competitions with his friends, his family... For this, it is essential to remain attentive to them. We are lucky to have a community that gives us a lot of feedback and is very active on social networks. The aim is to create experiences that are easy to use and that match both our product vision and user expectations.

 

What exactly are their expectations?

The first thing is that everything is functional with results updated in real time because that's the heart of the game. Then, we try to satisfy them by adding features that they think are necessary. For example, having the history of the latest victories and losses of the teams was a request that was strongly pushed by users. So we added it to Scorecast as a matter of priority. Our aim is to meet these types of needs if we consider that they are relevant to the experience.

 

What is a user's path on Scorecast?

As a first step, you must join or create a competition among the wide range of sports offered. The user then enters his predictions for the upcoming matches. He can see the points obtained on completed matches. He can see what the other players in the same competition predicted and how many points they got. There is also a chat to chat directly with users. There is also a section to deepen the experience for more knowledgeable players, including detailed points.

 

Is there a big difference in your thinking about a Scorecast consumer prediction competition and a Scorecast Business prediction competition? 

We took a lot of inspiration from consumer Scorecast to create Scorecast Business. We wanted to keep the Scorecast mindset for businesses. Since the target was different, we still had to adapt the product in certain aspects to meet the needs of a company.

 

What adaptations?

The company is going to have its own kingdom, its own environment. She is not going to have generic competitions like all users. The aim is for Scorecast Business to be white labelled to make people feel like they are inside their own site. That is to say, a kingdom can be in the colors of the company with the brand logo. The Scorecast identity is erased so that the brand can make it its own.

 

How do you want to differentiate the Scorecast competition platform from other forecasting platforms?

We try to stay as close as possible to the users by maintaining a link through our various networks. As soon as someone asks us a question, we are very reactive. We try to meet as many of their needs as possible while sharing our passion for sport together.

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